What wasn't working.
The distributor employed 340 warehouse and field staff across six locations. Productivity varied wildly: some teams hit targets, others missed by 40%. Supervisors spent their days on the warehouse floor reacting to whatever fire was burning hottest. There was no system that connected daily targets to daily execution.
- Productivity gaps of up to 40% between identical-spec warehouses
- Supervisors firefighting daily — no time for planning or coaching
- No real-time view of who was doing what, where, when
- Performance reviews based on month-end summaries, weeks too late to fix anything