What wasn't working.
The 3PL had built strong operations in South Africa servicing pharmaceutical and FMCG clients. As clients asked them to expand to neighbouring countries, they faced a wall of complexity: different currencies, different customs rules, different driver languages, different payment methods. Each new country threatened to be a from-scratch rebuild.
- Each new country required different software and integration work
- Driver app didn't handle multi-currency cash collection
- Customs documentation manually generated for every cross-border load
- Client visibility broke at every border — three different systems, three different reports