What wasn't working.
Tuck shops, spaza shops, and market stalls form the backbone of commerce in Southern Africa — yet most operate without working capital, without digital tools, and without any access to the brands they want to sell. They wake at 4am to travel to wholesale markets, pay 40-80% above factory prices, and lose entire days that could be spent serving customers.
- No credit access from banks — no audited financials, no collateral
- Limited product selection due to upfront cash requirements
- Hours lost each week travelling to wholesale markets
- No visibility into which products would actually sell well in their location