How an e-commerce brand enabled nationwide delivery.

A South African online brand achieved near-100% successful delivery rates and expanded into previously unreachable regions using Lumanw's PUDO collection network.

The Challenge

What wasn't working.

The brand sold premium beauty and personal care products direct to consumers. They had built a strong online following — but 38% of their attempted deliveries failed. Customers in townships and peri-urban areas had unreliable address data. Couriers refused certain neighbourhoods. Cash-on-delivery created risk and fraud. Returns were a nightmare.

38% failed delivery rate — costing real revenue and customer trust
Customer service overwhelmed with "where is my parcel" enquiries
Major regions effectively un-serveable due to address and courier constraints
Returns and refunds running at 4× industry benchmark

The Solution

How Lumanw changed it.

The brand integrated with the Lumanw PUDO API. Customers checking out now saw a list of nearby PUDO collection points — local tuck shops, salons, butchers — within walking distance of their home or workplace. Orders routed to the chosen PUDO node, customer received an SMS, picked up on their schedule.